New York Times Bestselling author.
More than 15 years of brand and corporate writing experience.
As a writer and editor, I've worn many hats and titles: managing editor, senior content strategist, senior writer, bestselling author. My writing and editorial projects have appeared in numerous outlets, including The New York Times, The Wall Street Journal, The Atlantic, Fortune, Forbes, the Chicago Tribune, Texas Monthly, Information Week, InfoWorld, PCWorld, VentureBeat, CMSWire and on NPR. I've also published four novels, most recently a New York Times Bestseller with Farrar, Straus & Giroux.
What connects all these disparate media mastheads and projects?
A passion for words and storytelling. An obsession with the right mix of substance, voice and style so that the right message can be delivered to the right audience – at the right time.
That strategic approach is integral to everything I work on, from brand journalism, white papers and sales enablement to infographics, video scripts and blog posts.
We live in a golden age of content and stories. That said, the world doesn't need more content—it needs better content. My goal is to help you create the most impactful work possible.
If you're looking for freelance writing and/or editorial services, please get in touch to set up time to chat about your projects. Or use the contact form at the bottom of this page to find out if my skills are a good fit.
Skills and Expertise
content creation & copywriting
It might be a golden age of content, but that also means your content has more competition for eyeballs and eardrums than ever before. I focus on messaging and strategy as the starting point for a particular content project, before thinking about how to make it come fully to life. From blog posts and articles to infographics and white papers—and everything in between.
I've spent hundreds of hours editing, proofreading and copy-editing every imaginable type of content, from technical manuals to website copy to high profile print ads. I combine thoughtful insights about flow and organization with rigorous line edits.
brand journalism & storytelling
Brands have become some of the most engaging and authentic voices in storytelling. I take a balanced approach to crafting brand journalism pieces, balancing corporate or mission goals with a deep focus on what readers find most compelling in a particular context.
Technical writing & documentation
Early on in my career, I was a technical writer, working across web-based user help modules as well as traditional installation, configuration and developer guides. After more than a decade working in high tech, I'm comfortable with the major infrastructure and developer technologies currently in use.
Although content strategy is relatively young as a discipline, it's a vital piece of the way brands and organizations communicate with their audiences. I've had experience defining global content strategies, conducting content audits and designing content models and editorial calendars across the full spectrum of the marketing funnel, from thought leadership to purchase.
coaching for writers
I've taught writing in a handful of university programs, including at Rice University, Southern Methodist University, the University of Texas at Austin and UCLA. I continue to teach writing in a graduate writing program. I can design style, voice and usage guides, as well as provide coaching to individual writers and content contributors.
Use the form below to get in touch about your content project. Please be as detailed as possible. Feel free to also email or call to set up time to chat.