New York Times bestselling author.
15+ years of brand and corporate writing experience.
I’ve been a professional writer and editor for more than fifteen years, working with clients to tell their stories in a way that breaks through the noise. I’ve also held numerous in-house roles, including editor-in-chief at Google, where I was the developmental editor for a bestselling book on productivity and wellbeing. My writing and editorial projects have appeared in numerous outlets, including The New York Times, The Wall Street Journal, The Atlantic, Fortune, Forbes, the Chicago Tribune, Texas Monthly, Information Week, InfoWorld, PCWorld, VentureBeat, CMSWire and on NPR. I've also published six novels, including a New York Times bestseller.
What connects all these media mastheads and projects?
A passion for words and storytelling. An obsession with the right mix of substance, voice, and style so that the right message can be delivered to the right audience – at the right time.
That strategic approach is integral to everything I work on, from thought leadership and brand journalism to white papers, video scripts, and blog posts.
The world doesn’t need more content — it needs better content. Even if AI is helping you generate research, outlines, and early drafts, only a seasoned writer and editor can bring it powerfully to life. My goal is to help you create the most impactful work possible.
Skills & expertise
content creation & copywriting
I focus on messaging and strategy as the starting point for a particular content project. From there, I develop an outline, ensure client alignment, and deliver a polished draft with timely revisions to accommodate stakeholder feedback.
editorial
I've spent thousands of hours editing, proofreading, and copy-editing every imaginable type of content, from technical manuals to website copy to high profile print ads. I combine thoughtful insights about flow and organization with rigorous line edits based on your preferred style guide.
brand journalism & thought leadership
Brands have become some of the most engaging and authentic voices in storytelling. I take a balanced approach to crafting brand journalism or thought leadership pieces, balancing corporate or mission goals with a deep focus on what readers find most compelling in a particular context.
Technical writing & documentation
Early on in my career, I was a technical writer, working across web-based user help modules as well as traditional installation, configuration, and developer guides. After more than a decade working in tech, I'm comfortable with the major infrastructure and developer technologies.
content strategy
Content strategy is a vital piece of the way brands communicate with their audiences. I've had experience defining global content strategies, conducting content audits, and designing content models and editorial calendars across the full spectrum of the marketing funnel.
coaching for writers
I've taught writing in a handful of university programs, including at Rice University, Southern Methodist University, the University of Texas at Austin, and UCLA. I continue to teach writing in a graduate writing program. I can design style, voice and usage guides, as well as provide coaching to individual writers and content contributors.
Let's Chat.
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