Skills & Expertise
content creation & copywriting
I focus on messaging and strategy as the starting point for a particular content project. From there, I develop an outline, ensure client alignment, and deliver a polished draft with revisions to accommodate stakeholder feedback.
editorial
I've spent thousands of hours editing, proofreading, and copy-editing every imaginable type of content, from technical manuals to website copy to high profile print ads. I combine thoughtful insights about flow and organization with rigorous line edits based on your preferred style guide.
brand journalism & thought leadership
Brands have become some of the most engaging and authentic voices in storytelling. I take a balanced approach to crafting brand journalism or thought leadership pieces, balancing corporate or mission goals with a deep focus on what readers find most compelling in a particular context.
technical writing
Early on in my career, I was a technical writer, working across web-based user help modules as well as traditional installation, configuration, and developer guides. After more than a decade working in tech, I'm comfortable with the major infrastructure and developer technologies.
content strategy
Content strategy is a vital piece of the way brands communicate with their audiences. I've had experience defining global content strategies, conducting content audits, and designing content models and editorial calendars across the full spectrum of the marketing funnel.
writing coaching
I've taught writing at Rice University, Southern Methodist University, UT Austin, and the Warren Wilson MFA Program for Writers, where I serve on the graduate faculty. I can design style, voice and usage guides, as well as provide coaching to individual writers and content contributors.